There are predictions around Instagram going full stack e-commerce way very soon. While browsing I see a lot of sponsored Direct to Consumer brands ranging from food, beauty and fashion products. Though I have downloaded few apps while scrolling through Instagram/Facebook, I have never bought anything on this platform. Was just wondering how consumers are evolving when it comes to buying Food items on Instagram/Facebook from Direct to Consumer brands. So if you have to choose an answer from below options, what will it be? Please do mention your response. 1) I have bought FOOD item on Instagram/Facebook a number of times and I found it convenient. 2) I have bought FOOD item on Instagram/Facebook only once as I did not find it convenient. 3) I have never bought any FOOD item on Instagram. 4) I have never bought ANYTHING on Instagram/Facebook.